Top Gear Hong Kong is a monthly Chinese magazine for all vehicle enthusiasts. It cooperated with BBC ‘Top Gear’ television program, so some part of the content is backed by the British editorial style. As long as there are four tiers, the team will try every possible way to experience this four-wheel automobile. It is an issue that is against the traditional industry with high-quality photos and humorous writing style. The magazine contians：
driving test information
the latest news about automobiles
car culture
vehicles feature articles
It also organized test drives, car shows or events for their driver’s club members. Their target audience is not only F1 racers but also car novice. More than 86% of their readers are male and more than 75% of them have a university or above educational qualification. Besides, the reader group also has a high monthly household income which is more than HKD 80k.
OOH (Out of Home) is a key media for anchoring your brand locally, increase your brand awareness or drive traffic in your stores.
The localisation here is at Silver Fortune Plaza, surrounded by commercial buildings, offering unique exposure to huge pedestrians flow along Queen's Road Central.
Dimensions : 5,8m W x 25m H
OOH (Out of Home) is a key media for anchoring your brand locally, increase your brand awareness or drive traffic in your stores.
The localisation here is at Tsuen Wan Side, at the toll plaza, which targets traffic heading towards Sha Tin.
Dimensions : 14,8m W x 4,5m H
The localisation here is at Aveny, Fringe Club. A stunning LED display offering full video motion graphics, this digital billboard is located amid the luxury and buzz of Lan Kwai Fong's restaurants and shops, targeting affluent Central bound travellers on Glenealy Road - a must stop point when travelling from Mid-level towards Queen Road Central.
Dimensions : 3,2m W x 5,4m H
Surroundings of the outdoor billboard advertising in Causeway Place
Causeway Place advertising Billboard is located in Great George Street 2-10, next to Causeway Bay MTR station Exit E. The building is surrounded by three pedestrian streets, with one facing the heavily trafficked road in Hong Kong and the other one in front of the metro exit. Yee Wo Street being one of the busiest streets, the street not only has around 50 different buses and minibuses routes passing by every day but also located with a major pedestrian flow tram station. The driving road is always set as pedestrian zones during festival seasons.
The Causeway Place itself is a 3-floor shopping centre, selling all sorts of products, ranging from beauty cosmetic, famous restaurants to luxurious jewellery. Opposite Causeway Place is the well-known Japanese departmental stores, SOGO.
The localisation here is at Century Square, at the intersection between D'Aguilar Street and Stanley Street, targeting business executives and shoppers on Queen's Road Central and those heading to Lan Kwai Fong.
Dimension : 13,8m L x 30,1 H
$100
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